Hermes the most renowned and prestigious brand in the luxury market has created a new line of “unidentified poetic objects”. What are they exactly? A process of up-cycling (that is how they call it), which consists in collecting leftovers from the workshop floor to generate new objects.
The mind behind this project is Pascal Mussard, blood decedent of Thierry Hermes himself who has called this collection Petit h. This line launched at the flagship store in Paris is the result of team work between the craftsmen of the company and notable artists. Some of the previewed pieces include a necklace made from scraps of leather. The decision of making recycling luxurious comes in a difficult moment for Maison Hermes who is in the midst of a complex acquisition but will definitely help generate buzz and a new path for the fashion house.
The use of defective pieces and floor leftovers to create jewelry and decorative objects shows how inventive and resourceful Hermes can be. The Petite h collection is available in the Paris flagship store but soon will arrive in New York and Beverly Hills as well.